About I Am SOHO

I Am SOHO is your guide to what’s hot and happening in Soho. We cover the best parties and events and keep you in-the-know on all the little things that no-one tells you about. We’ve published interviews with some of London’s greatest new talents, club kids, cabaret stars, fashion icons, and in 2010, we launched the I Am SOHO CARD, London’s ultimate gay lifestyle card, offering a number of member benefits including free club entry, exclusively extended happy hours and retail discounts all over Soho.

Edited by Tom McGregor
Current campaign photographed by Simon Bennett
Current campaign videoed by Warman Media
Current campaign modelled by Magnus Schroeder
Current campaign styled by Circle Creatif Ltd
Video interviews by Adam Pretty, Aurora Bankhead